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Marketing courses

BUS-M 301 Introduction to Marketing Management (3 cr.)  [P:BUS W200 and ENG W231.]   Marketing planning and decision making examined from firm's and consumer's points of view; marketing concept and its company-wide implications and integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy and implementation.

BUS-M 303 Marketing Research (3 cr.)  [P:BUS M301.]   Focuses on the role of research in marketing decision making. Defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis.

BUS-M 330 Consultative Selling (3 cr.)  [P:BUS M301.]   This course is designed to provide insights into the sales profession by examining the role of persuasive communication and customer relationship management behaviors, principles, strategies, and actions. It will provide students an opportunity to plan, practice, and review those verbal behaviors associated with sales call success in order to persuade others to think differently regarding ideas, opinions, products, and services.

BUS-M 401 International Marketing (3 cr.)  [P:BUS M301.]   Covers world markets, their respective consumers, and their political/economic marketing environments. Examines the marketing issues required to meet the product, promotion, price, and distribution demands of a world market. Although the course has a global orientation, issues specific to exporting are discussed.

BUS-M 405 Consumer Behavior (3 cr.)  [P:BUS M301.]   Description and explanation of consumer behavior. Demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision-making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.

BUS-M 415 Advertising and Integrated Marketing Communications (3 cr.)  [P:BUS M301. ]   Basic advertising and sales-promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures.

BUS-M 432 Digital Marketing (3 cr.)  [P:BUS M301.]   Emphasizes the need for today's marketers to be well-versed on the fundamentals of digital marketing and its impact on the field of marketing as a whole. Students will finish with an understanding of how to research, execute, test and measure a successful digital marketing campaign. Lectures and case studies.

BUS-M 450 Marketing Strategy (3 cr.)  [P:BUS M405, P or C: BUS M303.]   Ideally taken in the student's last semester. Capstone course for marketing majors. Draws on and integrates courses previously taken. Focuses on decision problems in marketing strategy and policy design, as well as and application of analytical tools for marketing and decision making.

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